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E-cigarettes in the UK

Number of visits: Date:2012-03-27 10:47
How many e-cigarette owners are there ? Q1 2011 At this time the UK electronic cigarette industry was probably worth over £10m a year, so substantial numbers of units, refills and accessories are being sold. There were several firms who declared annual earnings of over £1m in the UK, so business was robust. This figure excludes sales to the US, which are normally attributed to the US arm of a business, and sales to Europe. The number of e-cigarette owners in the UK in early 2011 was thought to be at least 200,000 as this is a plausible minimum (one 2010 survey suggests about 300,000 [3]). As an example, one UK vendor with substantial EU and US sales claims gross turnover for 2011 was £12m. Vendors of this size have approximately 40 UK-based staff. In the US, it is generally accepted that numbers in most cases can be multiplied by a factor of between 5 and 20 when compared with the UK, an average figure being 10. The US trade at that time was thought to be worth about $150 million a year, suggesting that there were somewhere between 1 and 2 million electronic cigarette owners there. Electronic cigarettes were first sold in the UK in 2005, and by 2006 there were several hundred owners. E-cigarettes were introduced to the US in late 2006. By 2007 it is thought there were about 1,000 UK owners, and by 2008 strong growth was starting to be seen. Usage seems to have grown at an averaged-out figure of around 500% per year to 2011, as any figure less than that would not account for the current user base. By Q1 2012, it is reasonable to assume that this early period of phenomenal growth had levelled off, and current UK growth is probably somewhere around 50% per year, with growth gradually slowing to around 40% annually by 2014: 2006 - a small number of e-cigarette owners 2007 - 1,000 owners 2008 - 10,000 2009 - 50,000 2010 - 150,000 2011 - 300,000 2012 - Q4: 600,000 2013 - 1m expected by Q4

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